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Diversity – The Absurdity of Non-Practice: A Reflection


I liken the above topic to the following story:

Two friends, Jack and Jill were on their way home from a party in the early hours of the morning. As they sat in their cab ride home Jack said to Jill, “Remind me to get some milk at ‘The 24hr Shop’ around the corner from home”. Jill replied: “We’re at least 30mins away from home, its 2am, will it be open?” Jack looked at her disbelievingly and responded: “What kind of a question is that Jill? It is called ‘The 24hr Shop’. Of course it will be open!!”

I have often wondered why many organisations remain hesitant at placing Diversity at the very heart of overall business strategy. Indeed, many organisations request a business case for diversity to further justify reasons for ‘engaging’ it as a business area. What this may point to, I suggest, is a gap in understanding. It is not business that creates diversity rather it is the very fact of diversity that creates business. Diversity is the coming together of different individuals from cross socio-cultural backgrounds and the different creative ideas they possess that leads to the development of new and fresh strategies needed to create, and keep businesses afloat so that they remain sustainable and competitive.

It is little wonder then that organizations that do not see the fundamental connection between diversity and overall business strategy commit a fundamental flaw in the logic of business strategy akin to the story above: Just as ‘The 24 hrs Shop’ implies within its title that it ought to be open for 24hrs, so too business practice ought to imply the practice of diversity as fundamental to its very existence. Indeed, a 24 hrs shop that is not in fact open for 24 hrs creates a logical absurdity in our minds regarding the choice of the name of the shop. In the same vein, I argue, businesses that do not have diversity as fundamental to business practice commit a logical absurdity in understanding business creation, development and continued sustainable operational success. Continue reading

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